Frequently Asked Questions

What is Digital Marketing?

Digital Marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.

Why Digital Marketing?

Do you have an audience that spends time online? Nowadays, the answer is yes for just about every business. Digital marketing will help you reach your target audience online and drive valuable conversions. Digital marketing is so versatile, it can be tailored to suit just about any brand! Employing digital marketing gives your business access to the media the majority of consumers turn to first and at all hours of the day.

What Ad Platforms do you use to advertise?

We perform pay-per-click advertising services for the following search ad networks: Google Search and Display Network, YouTube Ad Network, Bing Ads Network, Facebook Advertising, Instagram Advertising, Twitter Advertising, TikTok Advertising, Snapchat Advertising, and LinkedIn Advertising.

How does the payment process work?

We bill annually, or month-to-month, and offer preferential pricing to companies looking to invest long-term in their digital marketing. Digital Marketing can take time to optimize for every business and most businesses benefit most from a 6 to 12 month commitment that lets them establish a strong digital foothold and make continuous improvement.

For Ad Campaigns, you set a recommended daily budget (monthly) which can be paused at anytime. If you reach your budget, your ads will turn off and you will not be billed any more money.

How long does it take to get started?

The beginning stages of developing your platform are crucial to success in Digital Marketing, and it can vary based on where your business currently stands in its efforts.

Once we complete a brand audit, and analyze how your Digital Marketing performs, we can begin implementing new Digital Marketing solutions. The length of time varies based on what's required to improve your marketing efforts, such as: Web Design and a Professional Website, Ad Design and Creation, Sales Funnel Creation, Landing Page Creation, and Search Engine Optimization.

Why choose an agency instead of doing it myself?

Some business owners believe in online marketing and decide to give it a try.  
The typical business owner does not have enough time to learn Google, Facebook and other online platforms adequately.  The skills needed are so specialized, it will take at least 12 hours per day for 1 year to become proficient without any help. The result is a heavy time investment and poor to average results leading to a negative ROI.  Often, the ending mindset is “online advertising does not work for me or my business”. We have proven that with clear reporting and expectations, a business can align with a specialist for much less and have amazing results.

Simply put, we make sure your business attracts clients, so you can do your job without having to worry about getting customers through the door.

Still have questions? Submit your information
in the contact form below or email us atinfo@cypressdigital.ca

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