TikTok is one of the fastest growing video content and social media platforms.
If you aren't advertising on TikTok you're missing out on huge advertising potential and the ability to get your brand name across thousands of devices.
We've listed some top tips and tricks to help you get started advertising on TikTok or improve your current TikTok ad campaigns!
Tell a story about yourself or your brand
- Share your story - this could be a quick video of how you started, your businesses’ mission, where you’re located, who you serve, etc. Customers want to know more about you!
- Consider a "First time on TikTok" video that includes a brand introduction of who you are, what's special about you, and how you differ from competitors.
- Consider a "TikTok saved my Business" video that highlights how TikTok has helped increase sales for your business.
Showcase your products or services
- Consider a “Behind the Scenes” video that gives your audience a glimpse of everything that goes into creating your unique product or service.
- Consider a “How to use” video that demonstrates to users how your product or service is used. Outline the steps with either a voiceover or captions.
- If you have promotions for your product or service such as special discounts or sales you would like to promote, you should create separate ads for this as well.
Show a positive customer testimonial or review
- Have happy customers of your product or service? Showcase this! Create an ad that captures positive feedback.
Tips and Tricks
Here are some tips and tricks to help you make the most of your advertisements on TikTok and ensure you get the best ad performance!
1. Add High Energy Music
Remember, 100% of all video ads are sound on!
2. Capture Attention Quickly
63% of all video ads with the highest CTR (click-through-rate) highlight their key message in the first 3 seconds
3. Enlist Creators
53% of all video ads with the highest VTR (view-through-rate) feature TikTok creators
4. Ride on the latest trends
21% of all video ads with the highest VTR (view-through-rate) leverage popular trends, effects, or music
5. Tell stories that feel real and entertaining
Lean into relatable content! 47% of all video ads with the highest VTR(view-through-rate) can be categorized as “real” or “entertaining”
6. Keep it direct
Keep it casual and conversational. 1 of 3 video ads with the highest VTR(view-through-rate) addresses viewers directly
That's it! Using these tips and tricks ensures you make the most of your budget and get the best results.
