Ready to start your TikTok campaigns? Let's get started with bidding and budgeting!
Ok, so you’ve created your TikTok Ads Manager account and you’re ready to get started building your first campaign. Excellent! To help you get started, let’s explore some key considerations when it comes to the bidding and budgeting of your campaign.
Bidding Overview
Bidding is one of the key levers you have at your disposal to help maximize your investment on TikTok.
There are two aspects of bidding to be aware of on TikTok:
Bidding Method
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Bidding Strategy
When creating your ad group, you will need to select your bid strategy in the Bidding & Optimization module. The bid strategy will determine how the system manages your cost per result, spends your budget, and how it delivers ads.
TikTok Ads Manager currently supports several bidding strategies:
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How to Set Your Bid and Budget
You can set your budget and bid type at the ad group level of your campaign.
In the “Budget & Schedule” section, you can select the the timing and budget for your ad.
Bidding and Budgeting Guidelines
- Use your historical or desired CPA to inform your budgeting at launch
- Budget for a minimum of 50 conversions per week. This will help your ad groups stay well-calibrated and perform optimally! The more data we provide the algorithm with, the faster it will learn which users in your target audience are most likely to convert
- In the event that budgeting for 50 conversions per week is not feasible, we can aim for a minimum of 25 conversions per week at launch.
- When starting out, it is recommended to begin Conversion campaigns optimizing for upper funnel events (such as “Add to Cart” or “View Content”) rather than “Complete Payment” to increase the likelihood that the algorithm will receive a high volume of events and learn quickly
