A Toronto café looking to grow in-store traffic and launch a catering line hired us to run a multi-channel local campaign. By combining paid ads with influencer partnerships and community content, we doubled their Instagram organic reach and significantly lowered their cost per acquired customer.
Cafés live and die on neighbourhood foot traffic and local word of mouth. The client needed a cost-efficient strategy to grow their digital audience, convert online attention into in-store visits, and credibly launch a new catering offering to local businesses.
We ran hyper-local Meta campaigns targeting 5km radius audiences with interest and behaviour segmentation. We sourced and managed Toronto-based food and lifestyle micro-influencers to create authentic content, which was amplified through paid distribution. Google My Business was fully optimised, and local SEO work ensured the café appeared in key neighbourhood search results. A dedicated lead-capture funnel for catering inquiries brought the cost per lead down to $4.20.
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