Partnering alongside Warner Music, Cypress Digital led the full digital rollout for Maria-Therese's release. The campaign combined influencer strategy, brand partnerships, and original creative production to surpass first-month streaming projections and secure playlist placement across major DSPs.
Working alongside a major label brings a different set of expectations — every deliverable had to be polished, every strategy had to be defensible, and every timeline was tight. We embedded as a digital and creative partner within the wider release team.
We built and managed a roster of influencer partners across TikTok, Instagram, and YouTube, spanning music, lifestyle, and fashion verticals. We negotiated and activated brand sponsorships that provided both financial support and audience amplification for the campaign.
We handled the full creative production suite for the release: music video production, short-form vertical video for TikTok and Reels, photography, and all digital assets for campaign distribution. Every piece of content was built to platform spec and designed to perform.
We work with brands and artists who are serious about growth.
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